Business Development Manager - Wearable Sensors (EMEA)

  • Sales
  • Enschede, Netherlands

Business Development Manager - Wearable Sensors (EMEA)

Job description

Do you get thrilled by developing new business and pursuing sales in new markets? Do you have a hunter mentality, experience and proven success in international B2B sales in a (high) tech environment? Are you interested to work for a growing and innovative high tech company, where people and fun are part of our core values? We'd love to have you!

Your role as a Business Development Manager at Xsens

As a Business Development Manager Wearable Sensors you will be responsible for helping to start up a new business line by generating leads and identifying, managing and nurturing key accounts. Your main focus will be on executing business development activities and on developing long lasting and strong relationships with Key Accounts.

You will be selling our new product line of motion trackers aimed for development of mobile applications in human motion analysis. You will encounter customers having very diverse and interesting applications. Typically your customers are working on the forefront of developing new high-tech applications, e.g. supporting the more and more arising needs for tele-rehab & coaching in sports. Your customers vary from start-ups to established companies.

You will be based in The Netherlands (Enschede) where you will be part of our global sales and support team located in Shanghai, Hong Kong, The Netherlands and the United States. You will work with our team of Business Development Managers and Products Specialists on a daily basis, you will also work together with the marketing team to optimize marketing activities

Key challenges:

  • Responsible for the direct and indirect sales process, aiming at exceeding sales targets
  • Follow up leads and generate new business, generate new channels, be the primary point of contact and build long-term relationships with customers and partners
  • Setting up and working with international distributor partners
  • Responsible for working with the sales & marketing team to identify, interest and onboard new clients and developing client relationships,
  • Submit short and long-range sales plans, prepare sales strategies utilizing available marketing programs
  • Develop a trusted advisor relationship with key accounts, customer stakeholders and executive sponsors


Xsens is looking for a hunter with an entrepreneurial mindset and an endless amount of energy to make an exciting new business to a success. Written and verbal communication skills and fluent English are a must, as is IT literacy. This position requires a highly motivated, self-starting sales professional with technical acumen, who is focused on results and can interface and communicate effectively at all levels. You have:

  • Min. 5 years of experience and proven success in international B2B sales in a (high) tech environment
  • Affinity or experience with wearable technology
  • Proven sales record, customer centric with a strong focus on results
  • Master’s degree in Human Movement Sciences or Engineering, though candidates with other degrees will be considered
  • Analytical, written and oral communication and presentation skills
  • The ability to plan and execute on a tight schedule
  • Works pro-actively to solve problems, looks for opportunities to take on more responsibility
  • High level knowledge, understanding and experience with respect to modern CRM tools (
  • Well organized, disciplined and professional funnel management
  • Ability to travel in the EMEA region without restrictions, up to 30% of time

Working at Xsens

Xsens is more than a leading innovator in the field of 3D motion tracking technology. Working for Xsens is working with colleagues that are inquisitively and entrepreneurial by heart. Naturally, there is a high level of cooperation within our team. The team consists of people with multiple international backgrounds, a sportive mindset and driven to get the most out of themselves. They share a passion for movement and technology.

Xsens offers a position in an innovative, ambitious and international company, with an attractive compensation package. The informal culture allows for personal input, growth and development. Full training in our products and services will be provided.