Digital Marketing and Automation Specialist

  • Marketing
  • Enschede, Netherlands

Digital Marketing and Automation Specialist

Job description

Do you get thrilled by using marketing automation tools to contribute to business growth? Do you have a background in developing and executing full-funnel marketing strategies and demand generation programs? Are you interested to work for a growing and innovative high tech company, where people and fun are part of our core values? We'd love to have you!

Your role as a Digital Marketing and Automation Specialist at Xsens

As a Digital Marketing and Automation Specialist at Xsens you will be responsible for creating and executing lifecycle marketing strategies, not just to influence our lead pipeline, but also to ensure a personalized and consistent experience for our customers. You will help identify and validate market segments, personas and customer journeys, while constantly experimenting, iterating and innovating to accelerate conversions through the funnels across all channels.

You will be part of the global marketing team and report to the Global Team Lead Marketing. You will work closely with Sales and Product Managers to make sure marketing campaigns are aligned with business, product and sales strategies. You will be based in Enschede, the Netherlands.

Key challenges:

  • Develop and execute predictable and repeatable campaigns for identifying, nurturing, and converting prospects to opportunities via Marketing Automation tools
  • Measure, analyze, track performance, build reports, combining data from different sources – Hubspot, SalesForce, Social Media, GoogleAds, etc.
  • Clean, enrich, segment and manage the contact database
  • Inform and develop landing pages, CTAs and website forms
  • Manage campaign budgets and forecasts
  • Be involved in all marketing activities as a Hubspot Subject Matter Expert
  • Use knowledge gained through analysis to provide insight for marketing strategy and tactics


Xsens is looking for a passionate Digital Marketing and Automation Specialist. Someone who thrives in an environment where your eagerness to contribute to business growth is highly appreciated. You have:

  • 3+ years of developing and executing full-funnel marketing strategies and demand generation programs for B2B mid-size businesses with the long-term buying cycle
  • Excellent proficiency in Hubspot
  • Hands-on experienced with SalesForce, Google Ads and SEO, Social Media marketing tools
  • Experienced in B2B full-funnel measurability
  • Ability to analyze and draw conclusions from a broad dataset from different sources
  • Ability to thrive in a demanding, fast-paced, high growth environment under tight deadlines
  • Autonomous and dependable
  • An open-minded, curious, and eager learner
  • Experience in Account-Based Marketing practices
  • Experienced managing agencies & partners
  • High proficiency in English

Working at Xsens

Xsens is more than a leading innovator in the field of 3D motion tracking technology. Working for Xsens is working with colleagues that are inquisitively and entrepreneurial by heart. Naturally, there is a high level of cooperation within our team. The team consists of people with multiple international backgrounds, a sportive mindset and driven to get the most out of themselves. They share a passion for movement and technology.

Xsens offers a position in an innovative, ambitious and international company, with an attractive compensation package. The informal culture allows for personal input, growth and development. Full training in our products and services will be provided.

We encourage interested candidates to apply directly at Xsens, we do not wish to involve a recruitment agency to fill this position.