Product Marketeer

  • Marketing
  • Enschede, Netherlands

Product Marketeer

Job description

Working at Xsens means you’ll be working at a high tech company. We research, design, create and sell motion tracking and motion capture products worldwide. The marketing department is responsible for all external communications and the main focus is to generate quality leads for our sales department.

For a new product line, we are looking for an experienced B2B Product Marketeer. B2C marketing knowledge and interest will be an advantage. You have the opportunity to introduce a new product line to the market and build it to a substantial part of Xsens’ revenue. You will start by translating the business plan into concrete marketing actions heading up to the introduction beginning of 2020 and then taking care of the product along the way.

The new product line of motion trackers is aimed at development of mobile applications in human motion analysis. There is a market potential of very diverse and interesting applications to whom you will need to connect using all marketing tools available. Typically our customers are working on the forefront of developing new high-tech applications, e.g. supporting the more and more arising needs for tele-rehab & coaching in sports. Potential target groups vary from start-ups to established companies.

 

Responsibilities

    • Develop and implement marketing strategy around the new product line
    • Partner with product management and business development to translate technical product features into value propositions relevant to the target audiences
    • Work directly with external agencies to manage and execute marketing plans
    • Enable sales teams by communicating the product benefits
    • Provide input to a lead generation process
    • Guard and ensure a consistent brand identity

Requirements

    • Master’s Degree in Marketing, Communications or Business
    • Experienced B2B/B2C marketeer with a proven track record in international product marketing, health and sport markets experience would be a plus
    • Ability to operate both strategically and tactically
    • Excellent communication skills in English
    • Hands on mentality
    • Residence in The Netherlands


Offer

We offer you a position in an innovative, ambitious and international company. Our team can be characterized as spontaneous and driven, with a passion for technology and a multicultural and multi-disciplinary environment. The informal culture allows for personal input, growth and development. Xsens in Enschede is close to the University of Twente, part of a high-tech hub in Europe.