Product Marketing Manager

Do you get energized by translating complex technology into compelling customer value propositions, go-to-market plans, and marketing programs that drive growth? Do you enjoy turning product capabilities into clear messaging, strong campaigns, and sales enablement that generate inbound interest and commercial impact? Do you have a background in B2B product marketing in a high-tech environment? And do you want to work for a growing, innovative company where people and fun are part of our core values? Then we’d love to have you.

Who is Xsens

Xsens is a leading full-stack provider of sensors, software, and analytics that enable the digitization of movement. Xsens serves the entertainment, health & sports, humanoid robotics and automation & mobility markets. Our innovations enable our customers to capitalize on the value of movement by transforming data into meaningful and actionable insights. Partnering with leading global brands such as Electronic Arts, Netflix, Toyota, Siemens, HP, NVIDIA, Sonardyne, ABB and over 1000 sports organizations/research centers/universities, Xsens is creating extraordinary outcomes that move humanity forward. Xsens is a portfolio company of Francisco Partners, visit www.xsens.com to learn more.

Your role as a Product Marketing Manager at Xsens

Xsens sensors are known for their precision, robustness, ease of integration, and reliability. For our Automation & Mobility business line, we are looking for an experienced and hands-on Product Marketing Manager who can translate these strengths into clear positioning, compelling messaging, strong go-to-market plans, and commercial impact.

In this role, you will shape how our solutions are brought to market and understood by customers, partners, and internal teams. You will develop positioning and messaging, support launches and campaigns, create content and sales enablement materials, and help drive inbound demand in close collaboration with sales, product management, and the wider marketing team. You will also be asked  to travel several times per year to industry events and trade shows.

This is a role that blends strategic thinking with tactical execution and operational excellence. You will report to the Head of Marketing and work day to day closely with the Automation & Mobility business line, especially with Product Management, Sales, and the Business Line Director. At the same time, you can rely on the wider marketing team for support, collaboration, and shared expertise.

Working hybrid is an option, however we would prefer a candidate who is available to work onsite  three days a week. You currently live or are open to relocating within a 75 km radius of our office in Enschede.

Key challenges :

Strategic & Tactical

• Develop and execute the annual marketing plan and budget for the A&M business line

• Define and sharpen product positioning, messaging, and value propositions across key market segments

• Work closely with sales, product management, and the business line to align marketing initiatives with market needs and growth opportunities

• Plan and execute the Go-To-Market strategy for product launches and updates. Coordinate across teams (sales, product, channel, support) to ensure successful product rollouts

• Monitor KPIs and optimize campaigns for ROI and lead quality

Operational & Execution

• Create and support digital marketing activities such as campaigns, website updates, email marketing, webinars, social media, and search visibility

• Develop product and application-focused content and marketing assets, including datasheets, flyers, videos, case studies, blog articles, and whitepapers

• Contribute to demand generation programs that help build pipeline and support sales opportunities

• Plan and execute events and trade shows together with product management and sales colleagues

• Support distributor and partner marketing activities, including co-marketing initiatives and product-related communications

Xsens is looking for an experienced Product Marketing Manager. Someone who thrives in an environment where initiative is highly appreciated. You bring:

• A proactive, hands-on mindset and a strong sense of ownership

• Proven track record in Product marketing, lead generation and content marketing

• Strong communication skills, with the ability to translate technical capabilities into clear and compelling customer messaging

• At least 7 years’ experience in a similar role in a high-tech B2B environment

• Experience marketing technical products to professional and international audiences

• A bachelor’s degree in marketing, business administration or related

• Familiarity with tools such as HubSpot, LinkedIn Campaign Manager, and similar marketing platforms

Working at Xsens

 We value ingenious ideas, no matter where they come from. We believe diverse thoughts, voices, and backgrounds make us stronger as a company. We know that it is through collaboration with people from all walks of life that we make the most positive impact as an organization.

Join Xsens’ innovative, ambitious, and international team, where your ideas and talents make an impact. Along with a competitive compensation package, we offer a range of benefits designed to support your well-being and help you thrive.

• 28 paid vacation days with an option to buy, sell, or carry over days, giving you flexibility to manage your time off as appropriate to your situation

• Tax perks for your sports memberships and bicycle purchase; so staying active is easier than ever.

• Flexible working hours and the option to work from home, helping you balance life and work

• Paid volunteer time: Through our partnership with Stichting Present, you have the opportunity to give back to the community during office hours

• Fuel up with complimentary fresh fruit in the office to keep you energized throughout the day

• Our partnership with Equip gives you on-demand access to a dedicated financial planner who provides clear guidance and a concrete plan for wealth building, pensions, and major life events.

• Enjoy company social events as well as fun, informal activities organized by our staff association. From movie nights and sports clinics to cooking classes and LAN parties, there’s always something happening to connect and have fun